We discovered through our contextual inquiry a number of contrasting archetypal profiles that could be seen across our user base. In order to better illustrate them, we constructed 4 personas, two frequent and two less frequent walkers. Our personas were:

• Mary Reynolds, a frequent walker and 25 year old Marketing Professional who lives in Columbus, OH. Mary likes to walk with her friends and coworkers, and wants new places to go and scheduling to support her busy life.
• Sarah Gianni, a frequent walker and 30 year old Creative Writing Master's student at UMich- Ann Arbor. Walking for Sarah is an old personal tradition from her undergraduate days that helps her think, and she is the only one she knows who routinely walks.
• Anand Prakash, a less frequent walker and 24 year old Software Engineer in San Francisco, who came from India only one month ago. He walks for transportation and he wants to make connections to resources and people in his new city.
• Rachel Lee, a less frequent walker and 23 year old undergraduate at Clairemont College in California. She walks to and from classes, and wants to meet people to walk regularly for exercise.

By establishing our primary persona and connecting it to our contextual inquiry findings, we were able to understand that those served most by a walking system like we were considering were individuals like Anand Prakash who were seeking to make new connections in a new area. We also saw that more established and frequent walkers like Mary and Sarah would be our best resources for user-contributed content, which would be key to establishing an expanding community.